Trusted people and culture partner for
When the success of your hotel is in the hands of your team, a thriving culture is no longer just a nice to have. It’s a strategic imperative.
Culture challenges have frustrated hoteliers around the world for decades – and it's always the same questions that have held many back from achieving the success they work so hard for.
At Empowered, we believe hoteliers deserve an easier way to identify and resolve frustrating people problems and reinvigorate their culture.
"This is the first platform that doesn't make me feel like we are just collecting data. I don't need a rating company to tell me how I am doing, but I need this, so we take care of our employees, so they take care of guests."
David Friederich, President, Barnsley Resorts.
The Empowered Program™- simple, proven steps to create a healthy hotel culture where staff stay and do their best work
To succeed in hospitality today, culture is key. Yet, for decades, the raft of metrics available to monitor hotel operations has excluded the people element. With employee attrition at critical levels, we believe hoteliers deserve an effortless process to identify and resolve frustrating people problems and create a thriving culture your guests will rave about.
" I have been working closely with Stefan and his team across the Stafford Collection to engage our teams from top to bottom. As a result, this has certainly enhanced our staff retention and improved communication. Empowered is now a significant KPI for us going forward."
Stuart Procter, Chief Operating Officer, Stafford Collection.
Boost your bottom line, ramp up retention rates and get a hotel that runs like clockwork
The Empowered Program™ is a unique culture assessment and improvement program that delivers concrete business results. Our empirical data, gathered across 20+ years, has revealed patterns, insights and learnings that have helped The Empowered Program™ become what it is today. We’ve combined specialised hospitality-focused support with a personalised approach and unique methodology to finally make it easy for hoteliers to create their best culture yet.
The Empowered Program™
- advanced technology with a human touch
We harness the power of community: Empowered is inspired by our clients - some of the best hoteliers in the world when it comes to culture and people. These leading lights readily share their successful strategies with members of our community.
We measure what matters. Unlike an employee survey platform, we don’t just collect and collate the data, leaving you to figure what to do next. We know how and what to measure to provide culture scores and metrics that enable you to identify hotspots, opportunities, and areas for management development. And it won’t be a drain on your team - the assessment typically takes less than 10 minutes to complete. Finally, you’ll learn the truth about how employees really feel about their work.
Ask questions specific to your hotel: Our custom question capability enables you to ask additional questions that are pertinent to your hotel operations. You’ll also have unlimited access to customisable assessment and communication templates for critical areas of focus.
Communicate effectively and confidentially: Our two-way confidential and anonymous communication capability enables you to engage with individual team members on their feedback. Seize the opportunity to correct a misunderstanding, acknowledge a genuine issue, or leverage a great idea!
Access the ultimate toolbox: Unlike a survey platform, we don’t just provide data and insight – we give you the proven tools and strategies to make elevating your culture easy. Our culture co-pilots will be there to guide you on exactly what actions to take in relation to opportunities for improvement so you can enjoy rapid results.
24/7 suggestion box: We make it easy for employees to participate. Your team can submit anything from game-changing business ideas to thoughts on teambuilding activities the minute inspiration strikes around the clock.
Why you need The Empowered Program™
Empowered is different.
Our program leverages a proven approach, enabling hoteliers to finally accurately measure against three interdependent, critical culture principles:
AWARENESS
Everyone is clear on the why, where, what and how - in other words your Mission, Values, Vision and Purpose.
BELONGING
A workplace where everyone feels cared for and, in turn, they care for what your hotel stands for.
COMMITMENT
How your team apply themselves to their roles and every interaction with your guests.
Six key core culture dimensions are then easily assessed to indicate the strength of a culture and where opportunities exist for improvement.
Awareness – does your team know about your Mission, Values, Vision and Purpose? Without awareness, it is impossible to build a strong culture.
Alignment – how much does your team care about your hotel’s Mission, Values, Vision and Purpose? If your team aren’t aligned, you risk people wasting time and energy pulling in different directions.
Leadership – do your leaders demonstrate the awareness, belonging and commitment you want everyone to embody? If your leaders aren’t walking the walk, you can’t expect your team to.
Engagement – do your team members demonstrate awareness, belonging and commitment to one another? When your team lacks engagement, even the simplest tasks become challenging.
Accountability – do your team members feel they demonstrate the expectations of their role and the hotel’s Mission, Values, Vision and Purpose? Without accountability, results are compromised.
Valued – how well does your team feel your hotel cares about them? If people don’t feel valued, they won’t demonstrate a passion for their work and will be more likely to leave.
For the first time, hoteliers have a helicopter view to laser in with pinpoint accuracy on specific priority areas to improve. But don’t just take our word for it. Some of the world’s most respected hoteliers following the program are already seeing incredible results in as little as 90 days.
"The way the data and insight is displayed on our dashboard makes it easy to understand where to focus. We used to use Survey Monkey, but this is a different proposition altogether and delivers so much more value - as well as managing the heavy lifting and data analysis. The program helps us think differently and helps us take actions that would otherwise not be obvious."
Anita Bower, HR Director, Iconic Luxury Hotels.
"I have been working with Stefan and the team at Empowered now for several years. In the hospitality sector, you are only as good as your team, and by using their technology and guidance, we have been able to listen and respond much more effectively than ever before to every person within the team. It has helped us focus on what’s most important and make us a stronger organisation overall. The importance of a strong culture cannot be overstated, and having the ability to measure it and take action is essential."
Winston Zahra, CEO, TROO Hospitality.
"Our property has used Stefan's services since August 2021 and their confidential survey platform has been a game-changer for us. We have steadily improved our engagement levels with our team and, when problems were identified, we could move quickly to resolve them and share those remedial actions with our employees."
Brian Young, Managing Director, Castle Hill Inn
Hold frank and meaningful staff discussions, in absolute confidence
And our Vault Technology™ will enable you to gather candid feedback from staff in a two-way safe space so you can respond in confidence, gain deeper insights and offer precise guidance to nip destructive misunderstandings in the bud.
Without a great employee experience,
there will be no great guest experience.
Finally see how easy it can be to bring your people together.
What’s more, we’re so confident you’ll love this, all client engagements are supported by a performance-based money-back guarantee.
Empowered is designed to work alongside day-to-day operations, typically taking employees less than 10 minutes on average to participate in one of our cultural assessments.
Ready to enjoy your best culture yet? It’s just three simple steps…
Start your risk-free trial:
Learn for yourself how Empowered turns the intangible into the tangible with the right metrics, tools and insights to give you a clear roadmap to transform your culture.
Get to work:
We’re much more than a tech platform. We’re your culture co-pilots, empowering you with advanced metrics that turn critical insights into practical, bite-sized actions. Our unique program provides the support you need to cultivate an energised and harmonious culture your staff will cherish.
Celebrate success:
Creating a culture where staff delivering the experience are as fulfilled as the guests enjoying it shouldn’t just be a goal. Empowered’s unique program makes that a reality, with an easier way to take your team to the top of their game.
We’re not a faceless tech platform – with our unique program you’ll have unlimited, tailored support throughout your journey
You’ll benefit from white-glove support and guidance from our culture co-pilots who’ll signpost you through the ultimate toolbox to build a stronger, more resilient culture. The benefits of The Empowered Program™ include:
The Fundamental Foundations of Outstanding Hospitality.
Learn how Empowered™ helps world-class hoteliers to transform their hotel culture. This free downloadable guide gives you the essential foundations and easy-to-use resources to define your Mission, Values, Vision and Purpose. It’s time to breathe life into your hotel and energy into your team so, together, you can set the stage for unforgettable guest experiences.
Can you risk holding back your hotel by relying on generic people solutions
that just don’t work?
Don’t waste any more time struggling with a lack of insights and generic, ineffective culture ‘solutions’, when getting your people element right is so critical. It’s the human touch your hotel will be remembered for after all. And your people deserve to feel as enthusiastic about their roles as your guests are about staying with you. Instead, start your risk-free trial to learn how leading hoteliers utilise clear, measurable metrics, tailored support and hotel-specific guidance from The Empowered Program™ to create their best culture yet and lead a healthy hotel that’s both a delight to work in and run.